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Stockholm 18 August 2020

Sustainability focus with clever conversations and deep dive discussions at stockholm fashion week digital edition 25 – 27 august

Stockholm Fashion Week takes a leap into the new normalin fashion, discussing digitisation, climate action, circularity and diversity throughout the three-day programme 25 – 27 August. Experts, editors, innovators, brands and scientists will feature in Zoom talks as well as in live webinars, sharing insights and ideas on how to keep global warming below 1.5 degrees, and what we all can do to make the world of fashion inclusive and accessible for all.

- It is extremely important that we as an industry take a holistic view on the big topics about sustainability in fashion, and we need to work together, globally. Together with Swedish Design Movements and the Swedish Institute we organise three talks focusing on solutions for a more sustainable future in fashion, says Swedish Fashion Association’s Secretary General Catarina Midby.

Living in a democratic and equal society, and learning about “Allemansrätten”, (Outdoor Access Rights, meaning that nature belongs to us all and that caring for it is everyone’s responsibility) from the early school years, most Swedish fashion designers have an innate sustainable mindset. Consequently, many brands have a forward-thinking sustainability agenda, supported by organisations, companies and initiatives facilitating a more sustainable future in fashion.

The first Deep Dive Discussion will be “Fashion’s 1,5 pathway” on 25 August at 16.00 CET.

– The conclusions from the scientific community are undeniable – when it comes to the climate, we need bold, courageous and transformational leadership now. And if the fashion industry wants to remain relevant, it needs to contribute significantly to this societal transformation. Sweden and the Swedish fashion industry can lead this charge, helping to stimulate a level of creativity and innovation never seen before in this industry. We are in a state of emergency. It is time we started acting like it, says Michael Schragger, Founder & Executive Director, The Sustainable Fashion Academy (SFA) & Director, Swedish Textile Initiative for Climate Action (STICA).

Our unprecedented times have fast-forwarded changes in how we work, shop, socialise and even exercise online. Information spreads at an increasingly fast pace and everything is global. The Black Lives Matter movement continues to raise issues around inclusiveness and diversity, challenging the fashion industry to significantly step up our work towards a world where everyone is treated equally, regardless of ethnicity, religion, gender, sexuality and age. On 26 August, cultural journalist and TV-host Ika Johannesson will moderate a Deep Dive Discussion on diversity, “An Exclusive Inclusive”, at 10.00 CET. 

There are many commonly used “factoids” related to sustainability in fashion. Sandra Roos, researcher at RISE and recently appointed Head of Sustainability at Swedish fashion brand KappAhl, straightens out the myths and facts in “Fact or Fiction” on 26 August at 13.00 CET.

In addition, Clare Press, former Sustainability Editor at Vogue and presenter of the Wardrobe Crisis podcast, will discuss how creativity meets circularity in “What Comes Around Goes Around”, on 27 August at 14.00 CET.

- The magic of creativity. After all, that’s what powers fashion. If we’re really committed to make fashion circular, we need to tap into that, says Clare Press.

Finally, Simon Collins, former Dean at Parsons New School of Design and Founder at WeDesign, will lead the discussion on the future of digital shopping on 26 August at 16.00.

For more information, please see

Naira Abdel Halim