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FACT OR FICTION      FACT OR FICTION      FACT OR FICTION       FACT OR FICTION      FACT OR FICTION     
THURSDAY 27 AUGUST 15:00 CET     MIKE SCHRAGGER IN CONVERSATION WITH SANDRA ROOS AND ALDEN WICKER      THURSDAY 27 AUGUST 15:00 CET      MIKE SCHRAGGER IN CONVERSATION WITH SANDRA ROOS AND ALDEN WICKER      THURSDAY 27 AUGUST 15:00 CET      MIKE SCHRAGGER IN CONVERSATION WITH SANDRA ROOS AND ALDEN WICKER      THURSDAY 27 AUGUST 15:00 CET CET      MIKE SCHRAGGER IN CONVERSATION WITH SANDRA ROOS AND ALDEN WICKER   

FACT OR FICTION: Are commonly used sustainability “factoids” actually true? Perhaps you have heard the statement that the production and use of clothing creates more climate impact than that of flights and shipping combined? Or that nearly three-fifths of all clothing produced ends up in incinerators or landfills within years of being made? But are statements like these based on credible data and scientific analysis? And why does it matter? Michael Schragger explores the use of sustainable fashion “factoids" and their implications with Alden Wicker, a journalist who recently reported on whether questionable facts plague the conversation around sustainability and fashion, and Dr. Sandra Roos, who has more than ten years experience collecting and analysing environmental data in the fashion industry and is now the Head of Sustainability at KappAhl. This interview is hosted in collaboration with the Big Closets Small Planet podcast series.





MICHAEL SCHRAGGER

Michael Schragger has been working at the forefront of the sustainability movement for more than twenty years. In 2010, he founded the Sustainable Fashion Academy (SFA), a non-profit organisation whose mission is to rapidly accelerate societal progress to science-based sustainability targets and the global sustainability goals by transforming the apparel industry. He is also a founder and director of The Swedish Textiles Initiative for Climate Action (STICA), a platform for ensuring Nordic companies and industry stakeholders set science-based climate targets and work actively to reduce greenhouse gas emissions. This interview is in produced in collaboration with the Big Closets Small Planet podcast series that Michael produces and hosts.  
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SANDRA ROOS

Sandra is Head of Sustainability at the Swedish fashion brand KappAhl. She holds a PhD in Environmental Systems Analysis and has a large interest in promoting a scientific and holistic perspective on sustainability. Before KappAhl, she worked as a senior researcher at the Swedish research institute RISE in the area of life cycle assessment (LCA) and chemicals in textiles.
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ALDEN WICKER

Alden Wicker is a freelance journalist and expert who writes deeply researched articles about the big issues and ideas affecting the fashion industry’s global impact on the environment and people. She splits her time between managing her internationally recognised website EcoCult.com, with 1.4 million readers in 2019, and contributing to publications like Vogue Business, InStyle, Harper's Bazaar, The Cut, Glamour, Quartz, Newsweek, Fast Company, Vox, Inc. Magazine, Craftsmanship Quarterly, and Refinery29.
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