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Stockholm 15 January 2021

Strong designer lineup at stockholm fashion week 9 – 11 february

Famous Swedish fashion profiles gathered to produce a welcome video for the upcoming Stockholm Fashion Week 9 - 11 February. This season’s designer lineup includes A Day’s March / ATP Atelier / Beckman’s College of Design / BLK DNM / Chimi Eyewear / CMMN SWDN / House of Dagmar / Diemonde / HOPE / Hunkydory / Ingy Stockholm / Jennifer Blom / Lazoschmidl / Lugot / Lexington / Magniberg / Rodebjer / Self Cinema / Schnayderman’s / Skultuna / Stand Studio / Stylein / Susan Szatmáry / Swedish Stockings / Weekday.

The format remains digital and aims to deeply touch, engage and enthuse its audience with a strong designer lineup, an insightful and inspiring seminar series focused on sustainability and diversity, and features from and around the city of Stockholm.

The official Stockholm Fashion Week schedule is available here.

Brands will present mixed seasons and permanent collections, womenswear and menswear, in digital and live-streamed physical shows. The new normal fashion week format is clearly one without rules or restrictions, as opposed to the society we currently live in. And the truth is that we don’t know exactly how the post pandemic world will be, just that we need to change, to adapt and be open minded to new ways and solutions. According to the State of Fashion 2020 report by McKinsey and Business of Fashion the fashion industry has jumped six years ahead in time within digitization, and seasonal structures in fashion are changing and second hand- and shared economy businesses have developed and grown.

Sustainability and diversity are important for the future new normal. Stockholm Fashion Week seminar series, a part of the Swedish Design Movement* will discuss The state of fashion and the pandemic effects, Climate action, New circular business models, Data driven diversity, Gender fluidity in fashion and the New influencers.

VOCAST will support Stockholm Fashion Week to share shows, events and backstage content with local and international press on the digital platform.

“We are happy and proud to ally with Stockholm Fashion Week and put the spotlight on Swedish designers, that create sustainable and unique products, in order to get their message out to the world”, says VOCAST Co-founder Jens Hamborg Koefoed.

“In times of social distancing and limited travelling digital services become key. We warmly welcome VOCAST as an official Stockholm Fashion Week partner”, says Stockholm Fashion Week organiser Catarina Midby.

*Swedish Design Movement is a governmental initiative that aims to increase the international passion in Swedish design, including architecture, fashion, furniture and other design expressions. The overall goal is to strengthen the Swedish design position and thereby to increase both international tourism and Swedish design exports. The program is led by The Swedish Institute in collaboration with Architects Sweden, Swedish Fashion Association, The Swedish federation of Wood and Furniture (TMF), The Swedish Society of Crafts and Design/Svensk Form and a number of Swedish cities, regions and further partners.

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