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SCHEDULE AW21

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TUESDAY 9.2 WEDNESDAY 10.2 THURSDAY 11.2

10.00 CET

WELCOME TO SFW

Catarina Midby x Emilia de Poret and Daniel Lindström

10.00 CET

OPENING SPEECH

by H.R.H. Crown Princess Victoria

10.30 CET

STAND STUDIO
Digital Show

FOLLOWED BY

CONVERSATION

Nellie Kamras x Lisa Aiken / ModaOperandi

11.00 CET

CMMN SWDN
Digital Show

FOLLOWED BY

CONVERSATION

Emma and Saif Bakir x Christopher Morency / Highsnobiety

11.30 CET

THE STATE OF FASHION – THE PANDEMIC EFFECTS

Digital discussion: Simon Collins, with Casey Hall / Business of Fashion China and Achim Berg / McKinsey

12.00 CET

DIEMONDE
Digital show

FOLLOWED BY

CONVERSATION

Angelo da Silveira x Naira Abdel-Halim / Swedish Fashion Association

12.30 CET

HOUSE OF DAGMAR
Digital show

FOLLOWED BY

CONVERSATION

Sofia Wallenstam, Kristina Tjäder, Karin Söderlind x Emilia de Poret

13.00 CET

STOCKHOLM STORIES

Fashion stylist / Balenciaga muse Ursula Wångander's Stockholm, with Åsa Göransson, Fredrik Blank and Ellen Hodakova

13.30 CET

A DAY’S MARCH
Digital show

14.00 CET

CLOSING THE LOOP – THE NEW BUSINESS MODELS

Elin Larsson, with Johanna Norrman / It's Re:leased, Jenny Fredricsdotter / Re:newcell, Niclas Appelquist / Absolut, Emma Garrote / Gina Tricot

14.30 CET

SELF CINEMA
Digital show

FOLLOWED BY

CONVERSATION

Samuel Thomas and Anthony Rock, Gloria Tramontana / Boozt.com and Daniel Lindström

15.00 CET

SCHNAYDERMAN'S
Digital show

FOLLOWED BY

CONVERSATION

Joel Urwitz, Hampus Bernhoff x Nick Carvell / Oracle Time

15.30 CET

PURPOSE AND VALUES – THE NEW INFLUENCERS

Clare Press / Wardrobe Crisis, with Imane Asry / Fashion with Faith and Roger Dupé / Melyon

16.00 CET

ATP ATELIER
Digital show

FOLLOWED BY

CONVERSATION

Maj-La Pizzelli x Casey Hall / Business of Fashion China

18.00 CET

BOOZT.COM daily SFW summary "SUSTAINABLE STYLE" with Live Shopping Show

Elina Grothén / Elle Sweden

SCHEDULE AW21

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TUESDAY 9.2 WEDNESDAY 10.2 THURSDAY 11.2

10.00 CET

WELCOME TO DAY 2

10.00 CET

GENDER FLUIDITY
IN FASHION

Kakan Hermansson / Freelance, Ken Gacamugani / Model, Maja Gunn / University of Gothenburg

10.30 CET

WEEKDAY
Digital show

FOLLOWED BY

CONVERSATION

Anna Norling x Laird Borrelli Persson / Vogue Runway

11.00 CET

STYLEIN
Digital show

FOLLOWED BY

CONVERSATION

Elin Alemdar x Natalie Theodosi / WWD

11.20 CET

LIVE SHOPPING
stylein.com

11.30 CET

JENNIFER BLOM
Digital show

12.00 CET

DIVERSITY –
DATA AND ACTIONS

Baroness Lola Young of Hornsey, Suzan Hourieh Lindberg x Naira Abdel-Halim

12.30 CET

H&M STUDIO SS21 VINTAGE
Digital show

FOLLOWED BY

CONVERSATION

Ann-Sofie Johansson x Emilia de Poret

13.00 CET

INGY STOCKHOLM
Digital show

FOLLOWED BY

CONVERSATION

Ingela Klemetz Farago x Emilia de Poret

14.00 CET

STOCKHOLM STORIES

MAGNIBERG with Bengt Thornefors, Nina Norgren and Petter Lundgren

14.30 CET

BLK DNM
Digital show

FOLLOWED BY

CONVERSATION

Johan Lindeberg x Daniel Lindström

15.00 CET

BECKMAN'S COLLEGE OF DESIGN
Digital show

FOLLOWED BY

CONVERSATION

Students and designer collaborators

15.30 CET

RODEBJER
Digital show

FOLLOWED BY

INTERVIEW

Carin Rodebjer x Caroline Issa / Tank magazine

16.00 CET

HOPE
Digital show

FOLLOWED BY

CONVERSATION

Frida Bard x Emilia de Poret and Daniel Lindström

16.30 CET

LAZOSCHMIDL

FOLLOWED BY

CONVERSATION

Josef Lazo x Daniel Lindström

17.00 CET

LAZOSCHMIDL – PART 2
Live performance

18.00 CET

BOOZT.COM daily SFW summary "TRENDS" Live Shopping

Jahwanna Berglund / Odalisque Magazine and Susan Stjernberger / Style in Scandinavia

SCHEDULE AW21

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TUESDAY 9.2 WEDNESDAY 10.2 THURSDAY 11.2

10.00 CET

WELCOME TO DAY 3

10.00 CET

CLIMATE ACTION –
THE COUNTDOWN CONTINUES

Digital discussion: Michael Schragger/STICA with guests

11.00 CET

LEXINGTON
Digital Show

11.30 CET

HUNKYDORY
Digital Show

12.00 CET

DESIGNING FOR SUSTAINABILITY
– THE SWEDISH
DESIGN MOVEMENT

Catarina Midby / SFA, with Jenny Bergström / Swedish Institute, Tobias Olsson / Architects Sweden, Eva Lilja / IKEA and Ann-Sofie Johansson / H&M

12.30 CET

LUGOT
Digital Show

13.00 CET

FASHION RECYCLING
– AN EXCITING EXPERIENCE

Elin Larsson / RE: Source-SIP, with Anna Vilén / SYSAV and Paul Doertenbach / I:CO

13.30 CET

SKULTUNA
Digital Show

14.00 CET

STOCKHOLM STORIES

Pioneering Fashion journalism in the 1990's and today: Claes Britton / Stockholm New x Frida Vega Salomonsson / Nuda Paper

14.30 CET

SWEDISH STOCKINGS
Digital Show

FOLLOWED BY

CONVERSATION

Linn Frisinger x Emily Chan / Vogue Global Network

15.00 CET

CHIMI EYEWEAR
Digital show

FOLLOWED BY

CONVERSATION

Charlie Lindström x Hanna MW

15.30 CET

CLOSING REMARKS / THANK YOU

Catarina Midby, Daniel Lindström, Emilia de Poret, Cia Jansson / Elle Sweden

18.00 CET

BOOZT.COM daily summary "NORDIC BRANDS" with Live Shopping

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