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DESIGNING FOR SUSTAINABILITY – THE SWEDISH DESIGN MOVEMENT      DESIGNING FOR SUSTAINABILITY – THE SWEDISH DESIGN MOVEMENT      DESIGNING FOR SUSTAINABILITY – THE SWEDISH DESIGN MOVEMENT

THURSDAY 10 FEBRUARY 12.00 CET     CATARINA MIDBY / SFA, WITH JENNY BERGSTRÖM / SWEDISH INSTITUTE, TOBIAS OLSSON / ARCHITECTS SWEDEN, EVA LILJA / IKEA AND ANN-SOFIE JOHANSSON / H&M      THURSDAY 10 FEBRUARY 12.00 CET     CATARINA MIDBY / SFA, WITH JENNY BERGSTRÖM / SWEDISH INSTITUTE, TOBIAS OLSSON / ARCHITECTS SWEDEN, EVA LILJA / IKEA AND ANN-SOFIE JOHANSSON / H&M      THURSDAY 10 FEBRUARY 12.00 CET     CATARINA MIDBY / SFA, WITH JENNY BERGSTRÖM / SWEDISH INSTITUTE, TOBIAS OLSSON / ARCHITECTS SWEDEN, EVA LILJA / IKEA AND ANN-SOFIE JOHANSSON / H&M     






 


Catarina MidbyCatarina Midby has worked in the fashion industry for more than 30 years. She started as a fashion editor at Swedish Elle magazine and then moved on to PR, trends and sustainability at H&M Group. Last year she joined Swedish Fashion Association as Secretary General aiming to bring together, support and promote Swedish fashion. She has also started up her own sustainable T-shirt brand MIDBY STUDIO.
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Eva Lilja Löwenhielm
Eva Lilja Löwenhielm is a Design manager at IKEA of Sweden, where she leads the design agenda for the IKEA global product range. IKEA of Sweden is part of IKEA Range & Supply with the responsibility to develop, design, produce and supply IKEA stores and sales channels around the world with home furnishing solutions available to the many people. Eva leads the design agenda to ensure the IKEA identity in the products. Besides leading the team of in-house designers, Eva manages and develops the network of freelance designers and collaborations with design schools to enable IKEA to be in the forefront of design and creativity.

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Ann-Sofie Johansson
Ann-Sofie Johansson is Creative Advisor for H&M since 2015. H&M-longtimer Ann-Sofie joined the company back in 1987 working in a Swedish store. She then moved on to become design assistant at the Young Department and has during the past three decades had a number of roles in the company, including Head of Design 2008-2013.
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Jenny Bergström
Jenny Bergström works as project manager at the Swedish Institute, where she is responsible for the governmental initiative Swedish Design Movement, a program that aims to strengthen Sweden´s position as design nation internationally and boosting exports of sustainable products and services.
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Tobias Olsson
Tobias is the CEO of Architects Sweden. The organization brings together just over 90 percent of all architects, landscape architects, interior architects and spatial planners in Sweden and works on behalf of its members to ensure that architects have a broad and leading role and good working conditions - for a better architecture.
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