WELCOME TO SFW WELCOME TO SFW WELCOME TO SFW
TUESDAY 25 AUGUST 10:00 HRH CROWN PRINCESS VICTORIA OFFICALLY OPENS STOCKHOLM FASHION WEEK TUESDAY 25 AUGUST 10:00 HRH CROWN PRINCESS VICTORIA OFFICALLY OPENS STOCKHOLM FASHION WEEK
SWEDISH FASHION ASSOCIATION PROUDLY PRESENTS HRH CROWN PRINCESS VICTORIA as the inaugural speaker of Stockholm Fashion Week SS21. On set in the SFW studio at Fotografiska in Stockholm is British fashion journalist and our SFW host Nick Carvell guiding us through the inauguration together with Catarina Midby, Secretary General of Swedish Fashion Association.
HRH CROWN PRINCESS VICTORIAVictoria Ingrid Alice Désirée, Crown Princess of Sweden, Duchess of Västergötland, is the eldest child of The King and Queen, and was born on 14 July 1977. The declaration of Crown Princess Victoria's majority took place in the Hall of State at the Royal Palace of Stockholm on 14 July 1995.
CATARINA MIDBYCatarina Midby has worked in the fashion industry for more than 30 years. She started as a fashion editor at Swedish Elle magazine and then moved on to PR, trends and sustainability at H&M Group. Last year she joined Swedish Fashion Association as Secretary General aiming to bring together, support and promote Swedish fashion. She has also started up her own sustainable T-shirt brand MIDBY STUDIO.