Stockholm 31 August 2021
The Winners of “SFW X Boozt.com New Talent And Innovation Award 2021” are announced on the first day of Stockholm Fashion Week
The award sits at the core of the partnership between SFW and Boozt.com, and celebrates innovative and creative Nordic fashion and design. Together both partners are working to create and encourage a more inclusive and responsible industry. Winners of the three categories of the award have been elected by an expert jury, followed by a public vote on Boozt.com.

The “Innovation Driver Brand Award” goes to Rodebjer for inspiring
progress with a philosophy deeply rooted in human rights and the feminist
movements. The brand is all about creativity that integrates social inclusion
and environmental protection that,
as displayed by the Rodebjer brand, is crucial to driving industry change and
innovation.
Diemonde receives the “New
Talent Award” for innovating
and adding
new perspectives and inclusiveness to Swedish fashion and culture. With a
unisex, street style meets Scandi simplicity design, a platform open to
collaborations and supporting young creatives, and Fugeetex;
their own factory in Sweden where refugees from countries like Afganisthan and
Syria with experience in sewing and clothing production are employed, giving
the opportunity to get into the job market and much faster.

And the “Innovation Driver Influencer Award” goes to Anna
Lidström of Swedish School of Textiles and Another Studio for making
sustainable style as inclusive as inspiring. A designer and researcher, she
teaches by doing and is passionate about exploring and analysing the aesthetic
potential in clothing waste. She thrives in treasures from flea markets and
charity stores that she redesigns and remakes into desirable and accessible
creations and makes fashion human and fun with her unpretentious energy and
humour.
The expert jury with Ursula Wångander, Fashion stylist
and model, Pär Engsheden, Couturier and Head of Design and Beckman’s College of
Design, Elina Grothén, Fashion Director at Elle Sweden, Margareta van den
Bosch, H&M’s Creative Advisor and Evelyne Durhuus Daugberg, Buying Director
at Boozt.com, Gloria Tramontana, Sustainability Manager at Boozt.com and
Catarina Midby, Head of Stockholm Fashion Week selected three nominees for each
category, that were presented on Boozt.com where followers were invited to
vote.
– We are proud to celebrate the bright talents and innovators within Nordic design and fashion with this award, and happy to include our community in selecting the winners. We see how fashion users are increasingly engaged and in the know about the brands they buy. Digital retail has facilitated this, with the opportunity to research and learn more about the products and brands. Awareness and engagement are key for a more sustainable future in fashion, says Evelyne Durhuus Daugberg, Buying Director at Boozt.com.
– We are proud to celebrate the bright talents and innovators within Nordic design and fashion with this award, and happy to include our community in selecting the winners. We see how fashion users are increasingly engaged and in the know about the brands they buy. Digital retail has facilitated this, with the opportunity to research and learn more about the products and brands. Awareness and engagement are key for a more sustainable future in fashion, says Evelyne Durhuus Daugberg, Buying Director at Boozt.com.
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@stockholmfashionweekofficial | @purplepr
For Stockholm Fashion Week press enquiries please contact:
For more information please contact: info@swedishfashionassociation.se