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Stockholm 14 December 2020

The swedish fashion industry on sustainability and diversity

Stockholm Fashion Week February 2021 announces its theme for the season: “An Inclusive Exclusive”, showcasing Swedish fashion design and -culture with its strong values of sustainability, diversity, equality and democracy. The Swedish fashion industry takes a global lead towards a more sustainable future with a strong commitment to environmental sustainability as a norm, and now with an equal forefront focus on diversity and representation.

The event will take place from Tuesday 9 to Thursday 11 February 2021 and feature both womenswear and menswear collections that will be available digitally on the platform, and in and around the Swedish capital.

Around 25 designers and brands will be presented in a mixed seasons, curated programme with pre-recorded and live-streamed presentations. Highlights among the confirmed brands are BLK DNM, Hope, Rodebjer, Stand Studio and Weekday.

The Stockholm Fashion Week Studio will be hosted by Daniel Lindström, Fashion Director at Café Magazine / King Magazine and Swedish Fashion Expert Emilia de Poret. They will be joined, physically or digitally, by guest moderators from Stockholm and all over the world to lead interviews and panel discussions with key industry experts. These conversations will be produced in collaboration with The Swedish Design Movement. remains a Stockholm Fashion Week official partner, sharing values of sustainability and creativity, using innovative tech solutions to offer fashion users an inspirational and educational fashion experience. At the Stockholm Fashion Week, will focus on creating broad awareness around both upcoming and established fashion brands, the sustainability agenda and in season-trends - transmitting live shows, creating brand interviews and delivering a “see now, buy now” experience for consumers.

“We look forward to being part of the Stockholm Fashion week again and in this way contribute to increasing awareness around Nordic fashion brands,” says Dorte Tandrup, Sales & Marketing Director at Boozt.

“The beauty of a digital fashion week format is that it is open and accessible to all. The platform is a perfect place to find news and inspiration, and by addressing important topics like sustainability and diversity we can all become more informed and engaged, which is exactly what we need to be more responsible both as an industry and as individuals.” Catarina Midby of Swedish Fashion Association, Stockholm Fashion Week organiser.

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@stockholmfashionweekofficial | @purplepr

For Stockholm Fashion Week press enquiries please contact:

Lydia Steele, Senior Account Director, Purple PR,

For more information please contact: