SCHEDULE        DESIGNERS       PRESS       IMAGES       ABOUT       ︎  ︎ ︎





SELF CINEMA     SELF CINEMA          SELF CINEMA     SELF CINEMA     SELF CINEMA         SELF CINEMA     




TUESDAY 9 FEBRUARY 14.30 CET      DIGITAL SHOW     FOLLOWED BY CONVERSATION WITH SAMUEL THOMAS AND ANTHONY ROCK, GLORIA TRAMONTANA / BOOZT.COM AND DANIEL LINDSTRÖM     TUESDAY 9 FEBRUARY 14.30 CET      DIGITAL SHOW     FOLLOWED BY CONVERSATION WITH SAMUEL THOMAS AND ANTHONY ROCK, GLORIA TRAMONTANA / BOOZT.COM AND DANIEL LINDSTRÖM     TUESDAY 9 FEBRUARY 14.30 CET      DIGITAL SHOW     FOLLOWED BY CONVERSATION WITH SAMUEL THOMAS AND ANTHONY ROCK, GLORIA TRAMONTANA / BOOZT.COM AND DANIEL LINDSTRÖM     



SELF CINEMA is a Swedish fashion brand  focusing on responsible, sustainable and accessible high fashion. Founded in 2019 with an aim to promote ‘collective individuality’.

Drawing inspiration from Manhattan New York, Rive Gauche Paris, and the cultural scenes of Stockholm and Copenhagen.

Self Cinema is wardrobe for directional and responsible individuals.




THE COLLECTION


For Autumn Winter 2021 Self Cinema is inspired by the symbolism expressed in the work of Dr. Carl Jung. Familiar concepts created by Dr. Jung such as the Introvert, the Extrovert & Archetypes are here manifested with a clash of the sublime and the subtle.  Strong bold materials and colours are contrasted with softer tones and textures. The Extrovert finds balance with the Introvert, their characteristics are complimentary.
‘Mystical participation’
Another dimension of symbolism promoted by Dr. Jung expresses the concept of collective spirituality. An experience that brings us together as individuals with a sense of shared purpose and belonging that sets the tone for our AW21 narrative.