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Tuesday 31 August 19.00 – 20.00 CET       Show (Physical) by invitation only      LAZOSCHMIDL     Tuesday 31 August 19.00 – 20.00 CET       Show (Physical) by invitation only      LAZOSCHMIDL     Tuesday 31 August 19.00 – 20.00 CET       Show (Physical) by invitation only      LAZOSCHMIDL     Tuesday 31 August 19.00 – 20.00 CET       Show (Physical) by invitation only      LAZOSCHMIDL      

LAZOSCHMIDL is a menswear brand founded 2014 by Josef Lazo (B.A. Womenswear, London College of Fashion) and Andreas Schmidl (M.A. German and Japanese literature, Goethe University Frankfurt) and unites the disciplines of fashion design and literature. Combining their cultural and educational backgrounds in a unique design process, each collection is developed from writing. A script builds the backdrop for various characters who determine the individual looks and respective garments. This script can be a poem, a fictitious song lyric or short story.


The collection is all over the place and over the top. It re-introduces the concept of copy. The copy of previous prints and garments, re-imagined, and the use of copy in terms of language. Advertisement slogans and online shopping commands. Consumerism is, in fact, sexy. And needed for our very own mental health. We have nothing, we lost everything, but we could have something.
The collection features an array of prints. The infamous cow print. Op-art. Naive daisy flowers. Psychedelic lava print. Oh, and there is some tie-dye. It’s very German techno in Los Angeles 2022. We added some butterfly tops, too, for your amusement. Fabrics, again, feature recycled PET bottles, super soft fluffy mohair knits, kinky patent and some sweaty sweats.

It’s a sugar-coated candy overdose.

Film Julius Hayes
Artistic Direction Andreas Schmidl
Styling Emma Thorstrand
Casting Director Josef Lazo
Make-up Josefina Zarmén
Hair Tony Lindström
Music Carl Hjelm
Production Assistance Teo Warpe, Johanna Larsson
Location Fotografiska Stockholm

Special thanks
Emma Harling, Humberto Cruz, Serge Carreira, Elin Frendberg