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Wednesday 9 February 14.30 CET       Hybrid Presentation      JENNIFER BLOM     Wednesday 9 February 14.30 CET       Hybrid Presentation      JENNIFER BLOM     Wednesday 9 February 14.30 CET       Hybrid Presentation      JENNIFER BLOM     Wednesday 9 February 14.30 CET       Hybrid Presentation      JENNIFER BLOM     


JENNIFER BLOM The award-winning fashion brand was born in 2010, with a vision to create beautiful custom-made gala dresses for the red carpet. With focus on femininity, glamour, pleating and with a unique way of reading the female body, skilful cutting techniques and delicate materials give life to sustainable, handcrafted quality pieces, that will be loved for generations.

The brand is often seen at prestigious events, such as the Nobel Prize Ceremony, worn by celebrities and royalties as the Swedish Crown Princess Victoria.

JENNIFER BLOM is all about making things last, both when it comes to the design and the quality of the clothes. The brand creates hand crafted clothes of the best quality, filled with love, timeless styles and sustainability JENNIFER BLOM gives fashion long life through fantastic, custom-made dresses. Every detail is carefully selected, so that the customer can invest in clothes that will last longer, and even be passed down to the next generation. When I say my clothes are affordable, I take there life time and long lasting beauty in to account, Jennifer says.

The brand aim is always aim to help customers wear something unique and rare, either through, direct- to consumer or online rental service on JENNIFER BLOM remain luxurious and exclusive. And this is why customers remain devoted.


JENNIFER BLOM AW22 - “THE WORLD BEYOND THE DRESS”

INSPIRATION: Earth, Air, Water, Fire.

Jennifer Blom creates preloved and sustainable fashion for the special moments in life.
To purchase either custom made or second hand and pass on to the next generation. Or simply to rent, wear and shine for that once in a life time occasion. Either way, this is a brand that goes beyond a dress, and that explores and respects the world we live in and it's different phases.

It's a continuous movement where the journey both before and after the destination is as important.

The power and inspiration of nature has been an essential part of creation since the birth of the brand Jennifer Blom. The work is a collaboration with our environment. The vision is to create natural beauty and with carefully handmad clothes provide a sustainable alternative for a more conscious lifestyle.

Each dress by Jennifer Blom is a unique life of its own.
The everlasting ambition is to create a long, happy and active lifetime for the garment, where it becomes a treasured - companion sharing special moments.

With high respect of what our bodies wear and a strong awareness of the garments origins, Jennifer Blom contribut to a healthier environment, to minimize waste and make purposeful products.

”I've always believed that people value hand crafts and sustainable alternatives when it comes to fashion. The garments I make lead to minimal waste and eliminates over-production. I also strive to deliver the highest textile quality with a unique value and guaranteed long life time. I believe we must all do our part for the future to help and ensur that our planet has enough resources to go around”.

The design process is deliberately thorough.
It starts with inspiration from mother earth, a rough sketch and the search for sustainable, long lasting materials. Then comes the technical sketch, making a 3D pattern to elaborate the look, before producing the actual dress. Finally cutting and sewing the pieces together by hand. This working method creates long lasting garments but also shows respect and understanding of the importance of all the steps workers all over the world go through.

“The focus of my brand has been sustainability from the very start. It’s so inspiring to see how young consumers today are embracing circular design – it gives me hope! I truly believe that the best way to invest in the future is to take good care of your customer with carefully selected, good quality products that make the customer want to invest in clothes that last longer and can be passed down to the next generation.”

JENNIFER BLOM is a highly relevant fashion and lifestyle alternative. The unique selection of upcycled and recycled festive dresses are never outdated. With the highest quality materials from sustainable sources the brand offers more than a dress. It offers valuable clothes to wear and save for life.