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HOUSE OF DAGMAR     HOUSE OF DAGMAR       HOUSE OF DAGMAR       HOUSE OF DAGMAR     HOUSE OF DAGMAR     HOUSE OF DAGMAR      HOUSE OF DAGMAR     




Tuesday 31 August 13.00 – 14.00 CET       Studio Visit (Digital)     HOUSE OF DAGMAR     Tuesday 31 August 13.00 – 14.00 CET       Studio Visit (Digital)     HOUSE OF DAGMAR     Tuesday 31 August 13.00 – 14.00 CET       Studio Visit (Digital)     HOUSE OF DAGMAR     Tuesday 31 August 13.00 – 14.00 CET       Studio Visit (Digital)     HOUSE OF DAGMAR     



HOUSE OF DAGMAR is a Swedish fashion house based in Stockholm, founded by sisters Sofia Wallenstam, Karin Söderlind and Kristina Tjäder. Through a mix of feminine, sophisticated, and contemporary design, the brand creates ready-to-wear collections including signature categories knitwear, outerwear, and dresses. The brand continues to evolve its position and presence internationally, and can be found at Le Bon Marché, Galleries Lafayette and SSENSE.

Based in the Scandinavian way of life, sustainability has been a core value since the start. With the ambition to create products that last with the least environmental footprint possible, our focus has been on materials and to continuously choose the most sustainable alternative available. Today, our material selection includes certified, organic, recycled, regenerated and animal friendly materials. We have since 2017 measured the footprint our fabrics leave behind in terms of use of water, carbon dioxide emission and how much waste we produce.




HOUSE OF DAGMAR SS22 COLLECTION

For Spring Summer 2022, we have strived to find the right balance in each of our pieces by letting this balance drive relaxed luxury as keywords throughout the collection. An easy shirt with utility pockets is made from sheer silk organza. A chunky mouliné grandpa cardigan is adorned with ornate gold buttons. A military jacket is cut from a luxurious bouclé fabric. The relaxed minimalist silhouette is contrasted by raw edged details, hand painted stripes, and fuzzy brushed alpaca knits. Our goal is to make clothes for the woman who is looking for an effortless look yet has made conscious choices about her life and style, which is eminent from this collection.
As we start to assess what a post-pandemic lifestyle might look like, we continue to seek comfort in a more dressed way. Key looks are a relaxed pajama in a drapey crêpe fabric for a dinner out with friends, a brushed alpaca knit dress that transitions from home to party, the perfect deconstructed linen suit paired with crisp organic cotton shirting, poplin dresses that are flirty and have ease, flowy crinkled chiffon trousers that make an elegant alternative to a dress when paired with a silky ribbed knit. The color palette is filled with shades of white, stone and tobacco with contrasts of poppy red. These tones integrate into any wardrobe and give a much-needed airiness.