HOUSE OF DAGMAR HOUSE OF DAGMAR HOUSE OF DAGMAR HOUSE OF DAGMAR HOUSE OF DAGMAR HOUSE OF DAGMAR HOUSE OF DAGMAR
Tuesday 31 August 13.00 – 14.00 CET Studio Visit (Digital) HOUSE OF DAGMAR Tuesday 31 August 13.00 – 14.00 CET Studio Visit (Digital) HOUSE OF DAGMAR Tuesday 31 August 13.00 – 14.00 CET Studio Visit (Digital) HOUSE OF DAGMAR Tuesday 31 August 13.00 – 14.00 CET Studio Visit (Digital) HOUSE OF DAGMAR
HOUSE OF DAGMAR is a Swedish fashion house based in Stockholm, founded by sisters Sofia Wallenstam, Karin Söderlind and Kristina Tjäder. Through a mix of feminine, sophisticated, and contemporary design, the brand creates ready-to-wear collections including signature categories knitwear, outerwear, and dresses. The brand continues to evolve its position and presence internationally, and can be found at Le Bon Marché, Galleries Lafayette and SSENSE.
HOUSE OF DAGMAR SS22 COLLECTION
For Spring Summer 2022, we have strived to find the right balance in each of our pieces by letting this balance drive relaxed luxury as keywords throughout the collection. An easy shirt with utility pockets is made from sheer silk organza. A chunky mouliné grandpa cardigan is adorned with ornate gold buttons. A military jacket is cut from a luxurious bouclé fabric. The relaxed minimalist silhouette is contrasted by raw edged details, hand painted stripes, and fuzzy brushed alpaca knits. Our goal is to make clothes for the woman who is looking for an effortless look yet has made conscious choices about her life and style, which is eminent from this collection.
As we start to assess what a post-pandemic lifestyle might look like, we continue to seek comfort in a more dressed way. Key looks are a relaxed pajama in a drapey crêpe fabric for a dinner out with friends, a brushed alpaca knit dress that transitions from home to party, the perfect deconstructed linen suit paired with crisp organic cotton shirting, poplin dresses that are flirty and have ease, flowy crinkled chiffon trousers that make an elegant alternative to a dress when paired with a silky ribbed knit. The color palette is filled with shades of white, stone and tobacco with contrasts of poppy red. These tones integrate into any wardrobe and give a much-needed airiness.