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HOUSE OF DAGMAR     HOUSE OF DAGMAR     HOUSE OF DAGMAR     HOUSE OF DAGMAR     HOUSE OF DAGMAR          




TUESDAY 9 FEBRUARY 12.30 CET       DIGITAL SHOW FOLLOWED BY A CONVERSATION WITH SOFIA WALLENSTAM   KRISTINA TJÄDER   KARIN SÖDERLIND X EMILIA DE PORET      TUESDAY 9 FEBRUARY 12.30 CET       DIGITAL SHOW FOLLOWED BY A CONVERSATION WITH SOFIA WALLENSTAM   KRISTINA TJÄDER   KARIN SÖDERLIND X EMILIA DE PORET      TUESDAY 9 FEBRUARY 12.30 CET       DIGITAL SHOW FOLLOWED BY A CONVERSATION WITH SOFIA WALLENSTAM   KRISTINA TJÄDER   KARIN SÖDERLIND X EMILIA DE PORET     



When HOUSE OF DAGMAR was founded in 2005, we had a desire to establish a long-lasting business based on a high quality-approach throughout everything we do. High quality contributes to a longer life span for clothes, which is ultimately better for the environment. We do not need to destroy the earth’s recourses unnecessarily. Over the years, we have learned a lot about which fibers and production methods are better for the earth, and we still learn every day. Today, as the term “sustainability” is widely known and clearly defined, we need to collectively become more engaged and together make better choices for the earth.




Choosing materials and designs that are long-lasting yet kind to the earth, humans and animals are central to our business and brand.

For us, this is not only a trend but an important journey that we started 2005. It is an important part of who we are and what we do, it is a part of the Dagmar-DNA.


Film credits
Music: Adam Odelfelt
Director of Photography: Jesse Laitinen
Stylist: Linn Hägglund
Model: Maggie Maurer
Model: Precious Kevin
Hair: Pablo Kumin
Make: Ninni Nummela