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Thursday 2 September 14.00 – 15.30 CET       Show/Event (Digital/Physical)     HOPE     Thursday 2 September 14.00 – 15.30 CET       Show/Event (Digital/Physical)     HOPE     Thursday 2 September 14.00 – 15.30 CET       Show/Event (Digital/Physical)     HOPE     Thursday 2 September 14.00 – 15.30 CET       Show/Event (Digital/Physical)     HOPE     



HOPE creates contemporary, high-quality fashion, aimed to inspire and emphasize individual style, with an uncompromising attitude towards craftsmanship and attention to detail. HOPE wants to encourage everyone to explore the complete range, without being confine by old gender conventions. Placing style first and gender second. “Fashion is all about personal expression and inclusion, but in many ways it’s still restricted by old social constructions. We want to challenge those by bringing forward new perspectives and make space for diversity”, says Frida Bard, Creative Director at HOPE.

HOPE is a Swedish fashion brand with a passion for high-quality garments that inspire and emphasize individual style. In 2001, HOPE founders Ann Ringstrand and Stefan Söderber launched their first collection. Over the years, HOPE has received numerous awards and nominations and is today one of the leading fashion brands in Sweden. In 2016, Frida Bard took over as new Head of Design. Sharing the founders’ passion for tailoring and utility, Frida continues to create iconic garments that make HOPE a diverse, contemporary voice and a creative force within fashion.

Sustainabilit At HOPE both social and environmental sustainability is a priority, making conscious decisions regarding production and materials along with emphasizing the importance o circularity in all areas of the brand. In addition, HOPE is replacing the previous pre-collections with a wider main collection in four individual drops where the objective is ready-to-wear, functional and sustainable fashion.

Read more about HOPE’s seasonless label ‘WORK’.




The Swedish fashion brand HOPE is showcasing their Spring/Summer 2022
presentation created together with the world-renowned film photographer Fredrik Wenzel.


HOPE Spring/Summer 2022 is a season that deals with places. Mirroring our innermost transcendent arrivals and unravelling the mysterious in it, the expectation of the not-yet-known.

– During sometime now we found ourselves trapped in intellectual escapism, creating various trips and fantasy meetings that had been missing from our lives, says Frida Bard, Creative Director HOPE.



In collaboration with the Swedish film photographer behind Luca Guadagnino’s HBO-series We Are Who We Are, Fredrik Wenzel has mirrored this transit, whether
in our minds or by conveyance, that removes us from familiar sights and offers new thinking and perspectives.

The objective is ready-to-wear, functional and sustainable fashion. HOPE is know for it’s honest and direct design aesthetic, with an uncompromising attitude towards craftsmanship. The brand has since 2017 encourage customers that style come first and gender second: all garments are labelled with both men’s and women’s sizes.