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TUESDAY 9 FEBRUARY 13.00 CET     FASHION STYLIST / BALENCIAGA MUSE URSULA WÅNGANDER'S STOCKHOLM WITH ÅSA GÖRANSSON, FREDRIK BLANK AND ELLEN HODAKOVA      TUESDAY 9 FEBRUARY 13.00 CET     FASHION STYLIST / BALENCIAGA MUSE URSULA WÅNGANDER'S STOCKHOLM WITH ÅSA GÖRANSSON, FREDRIK BLANK AND ELLEN HODAKOVA      TUESDAY 9 FEBRUARY 13.00 CET     FASHION STYLIST / BALENCIAGA MUSE URSULA WÅNGANDER'S STOCKHOLM WITH ÅSA GÖRANSSON, FREDRIK BLANK AND ELLEN HODAKOVA          



HODAKOVA was started by Ellen Hodakova Larsson in the spring of 2020. In a short time after finishing her bachelor in fashion design at The Swedish school of textiles in 2019, she has been published in national as well as international press. Her vision is to is to explore new initiatives in fashion and push the narrative by highlighting social and political issues through design, creativity and collaboration. Ellen was a finalist of the Designers Nest award 2019 and this November she was the first designer out in the WEEKDAY holiday collaboration for Human rights.
 
HODAKOVA is supported by Swedish Fashion Talents 2021. The innovative and upcycled designs she presents with her wide community is one of the most attractive new faces for Sweden today. The drop with upcycled, deconstructed and recontextualized objects was released January the 29th 2021.




THE COLLECTION


HODAKOVA Conventional Collection 1121, brings forward the need we feel for harmony between structure, comfort and curiosity. The collection is presented in a short film that enables us to follow the collection experiencing the beauty of earth, such as the problem we are facing. HODAKOVA’s designs are marked by a classic yet timeless aesthetic that reimagine ideas of elegance and style. Old clothes are being deconstructed and repurposed into new items, flipping their inherent function in the process.

I want to express a visions and the gratitude I feel for collaborating with friends and the love for each others work. My world plays together with the people surrounded by me and the constant debate of expressions we are sharing. Clothes has always been a game for me, playing with the interaction between expectation and surprises. I believe in presence and that growth helps us make better choices. Progress is a playground so have a bottle of wine and put some E-type records on. Lots of love, ” – Ellen
In the short film, the viewer gets to know earth in an undefined period where future and present, questions the performativity of each other. Surrounded by substitutes, viewed through a membrane of screens, portraying the two sides of an ego.


Creative Director
Ellen Hodakova Larsson

Directed by Ellen Hodakova Larsson
Edit by Lars Bronseth

Styling Nicole Walker
Director Photography Lars Bronseth
Executive Director Lukas Wigardt
Music Hannes Ferm
Voiceover Carl Hjelm

BTS Camera Tom Serner
Animation Johnny Kangasniemi

Models Tringa Gashi, Annie Hägg, Sarah Assbring, Ursula Wångander, Chyn Ilora,
Esperanze Bokaki, Martin Ehrencrona, Abokey Mursal, Tom Serner, Hannes Ferm

3D Printing Niklas Karlsson
Design Intern Albin Söderberg
Design Intern Malin Müllerström








WEBSITE

hodakova.com



SOCIAL
Instagram