SCHEDULE         DESIGNERS
          PRESS          I
MAGES        ABOUT         ︎     ︎  





DIEMONDE      DIEMONDE       DIEMONDE     DIEMONDE     DIEMONDE     DIEMONDE      DIEMONDE     




Thursday 2 September 14.00 – 15.00 CET       Studio Visit (Digital)     DIEMONDE     Thursday 2 September 14.00 – 15.00 CET       Studio Visit (Digital)     DIEMONDE     Thursday 2 September 14.00 – 15.00 CET       Studio Visit (Digital)     DIEMONDE     Thursday 2 September 14.00 – 15.00 CET       Studio Visit (Digital)     DIEMONDE     



DIEMONDE is a mindset; Carried by the brave and inspired by the limitless. Worn by those who believe in creating their own story.

We strive to create a common ground, designed to inspire the youth to be brave, disruptive, and powerful. The kind of common ground we were ourselves missing from the fashion scene while chasing our dreams to create modern expressions for Swedish culture. Our recipe to combine street culture with timeless and minimalistic design have kept us true to our identity and values.

Our purpose has always been to symbolize and inspire the new generation by defining the narrative of modern Swedish culture.




DIEMONDE SS22 COLLECTION

This collection explores the expression of a male neutrum that is in line with Channastudio. It approaches a point of neutrality by visualizing outer space as a blank page to annihilate all our structures to masculinity. Outer space becomes the playground for neutrum collection to be developed. Outer space is our unknown – our neutrum.