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TUESDAY 9 FEBRUARY 12.00 CET      DIGITAL SHOW     FOLLOWED BY A CONVERSATION WITH ANGELO DA SILVEIRA  X  NAIRA ABDEL-HALIM / SWEDISH FASHION ASSOCIATION      TUESDAY 9 FEBRUARY 12.00 CET      DIGITAL SHOW     FOLLOWED BY A CONVERSATION WITH ANGELO DA SILVEIRA  X  NAIRA ABDEL-HALIM / SWEDISH FASHION ASSOCIATION      TUESDAY 9 FEBRUARY 12.00 CET      DIGITAL SHOW     FOLLOWED BY A CONVERSATION WITH ANGELO DA SILVEIRA  X  NAIRA ABDEL-HALIM / SWEDISH FASHION ASSOCIATION      



DIEMONDE is a mindset; Carried by the brave and inspired by the limitless. Worn by those who believe in creating their own story. Diemonde launches two seasons every year with several drops between Mars - June and September - January. Spring/Summer shows in February and drops between Mars - June and Fall/Winter shows in August and drops between September - January.





We strive to create a common ground, designed to inspire the youth to be brave, disruptive, and powerful. The kind of common ground we were ourselves missing from the fashion scene while chasing our dreams to create modern expressions for Swedish culture. Our recipe to combine street culture with timeless and minimalistic design have kept us true to our identity and values.

Our purpose has always been to symbolize and inspire the new generation by defining the narrative of modern Swedish culture.



THE COLLECTION


The Diemonde 2021 ready to wear concept is presented digitally by showing selected looks from coming Spring/Summer drop. The aesthetic for this presentation was created together with Art Director Ellen X Elias. It's bold and outside our comfort zone but speaks perfectly for the concept. As a brand Diemonde are not tied to any location based identity, which gives us the power to discover ourselves while defining the narrative of the adult third culture kid. A part of that is to define a person of many languages from many places.

The concept is inspired by the adult third culture kid realizing its power while crossing sub-cultural boundaries. Creating the garments we wanted to play with the definition of luxury in a modern cross culture society. Does luxury lay in heritage, fabric quality, craftsmanship, logos, values or scarcity? Significant for the Diemonde aesthetic we look to create contrast and choose to combine luxurious fabrics with sporty shapes for our interpretation. All our items are crafted on-demand in Sweden at our micro factory using fabric qualities such as velvet, viscose and moleskine with shiny color tones of red, cream and purple from European weavers.

The color purple is a center of our 2021 concept and refers to ancient royalty. New items for 2021 are the bomber jacket, sweat pants and shorts in red and grey velvet with a shiny surface and high waistband. We have added two new workwear inspired jackets in cotton twill and new accessories all made out of leftover leather from upholstery factories in Sweden.
“Our 2021 concept is inspired by the adult third culture kid realizing its power while crossing sub-cultural boundaries.

Creating the garments we wanted to play with the definition of luxury in a modern cross culture society. Does luxury lay in heritage, fabric quality, craftsmanship, logos, values or scarcity? All our items are crafted on-demand in Sweden using fabric qualities such as velvet, viscose and moleskine with shiny color tones of red, cream and purple from European weavers. The color purple is a center of our 2021 concept and refers to ancient royalty.”

- Angelo da Silveira, Founder & Creative Director

Credits
Photography Jeremiah Whitmore
Models Jasmine Said, Kristian Velimirovic
Styling Angelo da Silveira
Styling Assistant Elca Heinbäck, Tyler Beltran