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TUESDAY 25 AUGUST 11:30 CET       COLLECTION PRESENTATION FOLLOWED BY A CONVERSATION WITH FOUNDER ANGELO DA SILVEIRA       TUESDAY 25 AUGUST 11:30 CET       COLLECTION PRESENTATION FOLLOWED BY A CONVERSATION WITH FOUNDER ANGELO DA SILVEIRA       TUESDAY 25 AUGUST 11:30 CET       

“AW20 COLLECTION”


Diemonde's autumn collection breathes the brand's core values, where the aesthetic expression combines street culture with timeless, minimalist design. The goal is to create expression for the Swedish contemporary from an intercultural perspective.

The garments are sophisticated and even though they bear traces of the classic frugal Scandinavian design, Diemonde's goal is for the collection to feel urbane. The Material and cuts are in focus.

The signature garments "Midsummer Eve Jacket" and "Blend Overshirt" return in seasonal stages. New interpretations of the popular trousers "Star Chill Trousers" can also be found in the upcoming autumn line.

New is the wool coat in 100% brushed wool with a longer silhouette, and a lumberjack-inspired overshirt with sherpa lining. The collection is complemented with t-shirts and sweatshirts with embroidered emblems. All tops are entirely produced in Sweden and are part of the Made-In-Sweden concept.

“Through the micro factory Fugeetex's innovative production models, we get the opportunity to present an even stronger expression and become more relevant to our customers and resellers. The garments were developed together with the creator Kevin Mukuri, who designs and sews clothes for artists such as Mopiano, Benjamin Ingrosso and Madi Banja, ”says Diemonde's founder and CEO Angelo da Silveira.





DIEMONDE is a mindset; Carried by the brave and inspired by the limitless. Worn by those who believe in creating their own story.

We strive to create a common ground, designed to inspire the youth to be brave, disruptive, and powerful. The kind of common ground we were ourselves missing from the fashion scene while chasing our dreams to create modern expressions for Swedish culture. Our recipe to combine street culture with timeless and minimalistic design have kept us true to our identity and values.

Our purpose has always been to symbolize and inspire the new generation by defining the narrative of modern Swedish culture.