SCHEDULE         DESIGNERS
          PRESS          I
MAGES        ABOUT         ︎     ︎  





ATP ATELIER     ATP ATELIER     ATP ATELIER      ATP ATELIER     ATP ATELIER     




TUESDAY 9 FEBRUARY 16:00 CET       DIGITAL SHOW FOLLOWED BY A CONVERSATION WITH CREATIVE DIRECTOR MAJ-LA PIZZELLI X CASEY HALL / BUSINESS OF FASHION CHINA       TUESDAY 9 FEBRUARY 16:00 CET       DIGITAL SHOW FOLLOWED BY A CONVERSATION WITH CREATIVE DIRECTOR MAJ-LA PIZZELLI X CASEY HALL / BUSINESS OF FASHION CHINA       TUESDAY 9 FEBRUARY 16:00 CET       DIGITAL SHOW FOLLOWED BY A CONVERSATION WITH CREATIVE DIRECTOR MAJ-LA PIZZELLI X CASEY HALL / BUSINESS OF FASHION CHINA       



ATP ATELIER was born out of the desire to create shoes and bags that couple contemporary Scandinavian design and authentic Italian craftsmanship. The brand’s mission is to challenge the concept of luxury - to make it smart, not redundant. With a sustainable mindset they set out to create, not just because, but to make a real difference in women’s lives. The Fall 2021 campaign and collection launches in July/August 2021.





ATP Atelier’s Fall -21 campaign is a feel-good video series or diary created together with creatives Fanny Ekstrand and Linn Eklund of Hobnob Journal. The two were just named fashion’s most exciting duo by Hypebae. The aim was to create content that let you laugh and escape the hardships of 2020. To let fashion, serve as a pure mood booster, focusing on the amazing product, not in a pretentious way but with a big dose of humor. The series gives you a glimpse into the life of the ATP Atelier woman. The presentation captures everyday moments when her brain short-circuits. The brand’s muse is chic, smart and conscious - but just like everyone else, she is not perfect. She’s blessed, but also stressed. And let’s face it, we’ve all been there. She can’t be the only one who's found her phone in the fridge? On multiple occasions?


THE COLLECTION
“For our Fall -21 collection we blur the lines between city and countryside, taking the riding boot to the streets and barely-there sandal to the winter cottage. We’ve named the theme Horse & Hound - Think weekends at Soho Farmhouse and late nights at Notting Hill’s Electric house. It’s countryside chic and it can be dressed up just as easily as it can be dressed down.” Maj-La Pizzelli, Co-founder and creative director of ATP Atelier.

The color palette for the new ATP Atelier collection is as classic as they come in terms of fall hues. It’s neutral but intriguing, earthy but lively shades of brown, beige and green. To contrast these heavier colors, they have added sexy pops of fuxia and pistage for a little heat on some sandals and hero bags. The brand continues to focus on chunkier styles, for this season mostly in the shape of platform boots, loafers and sandals. These chunky models are perfect for an off-duty, very casual cool styling. They also enter exciting combat boot territory with the new style Pesaro.

The loafer continues to be an absolute obsession for the brand, launching a collection including eight different versions, ranging from light and sleek to heavy platform. A loafer legacy is definitely being built. Contrast stitching is an important element, as well as chains and a new shearling fur. Coming out of a full year of working from home, indoor shoes and slippers is an exciting and very well-needed addition to the brands arsenal. Comfy sandals for couch surfing, as well as semi-formal work shoes where the new Urbino, an updated version of Doris, is the hero. As far as bags go, the term “weekend” is an important one since the collection focuses a lot on getaways. Conversano, Lunano and Figazzano in double-faced metal free nappa are amazing, never full, companions. The saddle bag is also oh so prominent, both in bigger and petite versions. They continue to work with their signature swoosh shape, now easily recognized as the brand’s own.