SCHEDULE         DESIGNERS          PRESS          I
MAGES        ABOUT         ︎     ︎  

ASKET     ASKET     ASKET        ASKET     ASKET     ASKET     ASKET          

Wednesday 9 February 16.30 CET       Hybrid Presentation       ASKET     Wednesday 9 February 16.30 CET       Hybrid Presentation      ASKET     Wednesday 9 February 16.30 CET       Hybrid Presentation      ASKET     Wednesday 9 February 16.30 CET       Hybrid Presentation      ASKET     

ASKET Founded in 2015 by August Bard Bringéus and Jakob Dworsky, ASKET is on mission to end overconsumption and restore value to the apparel industry. The approach is simple; do away with seasonal collections that only fuel a cycle of fast-consumption habits, instead replacing it with a single permanent collection of quality and timeless garments – produced under full transparency and accountability. 

ASKET offers, only a single, permanent collection of high quality clothing. There are no seasonal offering or on-trend designs - rather creating those pieces that you will turn to time and time again. While the permanent collection is simple concept, it has proven to unlock a radical new way of working; no overproduction or waste at end of seasons, time to trace and become accountable for their supply chain and no need for discounting that only encourages snap shopping decisions.
Put into practice, the fashion sector could be half as big in terms of volume, but the same size in terms of revenue if brands followed the model and doubled the average lifetime of clothing and at a price that honours what it costs to produce. Every season we produce a Lookbook using the same garments from our permanent collection to explore timeless style instead of seasonal trends.