A DAY’S MARCH A DAY’S MARCH A DAY’S MARCH A DAY’S MARCH A DAY’S MARCH
TUESDAY 9 FEBRUARY 13.30 CET DIGITAL SHOW TUESDAY 9 FEBRUARY 13.30 CET DIGITAL SHOW TUESDAY 9 FEBRUARY 13.30 CET DIGITAL SHOW TUESDAY 9 FEBRUARY 13.30 CET DIGITAL SHOW
A DAY’S MARCH is a Swedish clothing label founded in 2014 by Marcus Gårdö, Pelle Lundquist and Stefan Pagréus. The trio quit their daytime jobs to pursue something more meaningful which is how the brand was conceived. The name A Day’s March is an old military term referencing how far an army can move in one single day. It reflects the brands ambition to make clothes to help people get through the triumphs and troubles of everyday life.
BEHNAZ ARAM / THE COLLECTION
The Creative Director of A Day’s March Women, Behnaz Aram, coming from a BA in Fashion at Middlesex University in London 2003 – where she lived, studied and worked for six years. She joined A Day's March last spring with over 20 years of experience from the fashion industry at several brands in Stockholm and London. She's worked both as a concept designer and as head of design, and has vast experience as a costume designer at the Swedish Royal Opera and several productions within theater, film and ballet.
During her long career she has always had the wish to dress everyday women, helping their day go around with classic garments for both desk and dinner.
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During her long career she has always had the wish to dress everyday women, helping their day go around with classic garments for both desk and dinner.
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”I want women to wear clothes they feel safe in - clothes that can become their daily armor”
Just like previous collection, the clothes of the SS21 line are named after influential and great women in our human history, in fields such as science, anthropology, entrepreneurship, sustainability, art and literature. The new collection contains foundational pieces in drapy and flowy fabrics. Behnaz explains the SS21 line as ”let us march into a new year” dressed up in feminine, timeless pieces in a navy/beige/light blue color palette.
Just like previous collection, the clothes of the SS21 line are named after influential and great women in our human history, in fields such as science, anthropology, entrepreneurship, sustainability, art and literature. The new collection contains foundational pieces in drapy and flowy fabrics. Behnaz explains the SS21 line as ”let us march into a new year” dressed up in feminine, timeless pieces in a navy/beige/light blue color palette.
